What It Takes to Build Credibility – PROFIT Magazine

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What It Takes to Build Credibility from PROFIT Magazine, October 2013 How renovator-review website HomeStars stuck to the conviction that only homeowner trust could bring in the contractor dollars Nancy Peterson had climbed way out on a limb. She had quit a well-paying job in marketing and invested her savings, plus money from friends and [...]

Empower Your Employees – WestJet sponsored content

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Empower Your Employees from PROFIT Magazine (WestJet sponsored content), December 2012 Learn how WestJet increases customer loyalty by making every employee the “CEO of the Moment” When a WestJet flight crew realized there was a mix­up with a guest's dog on a flight to Fort McMurray, they knew making it right would involve more than [...]