Feature, Featured, Magazine
About This Project

Made With Local added 450 additional Canadian Loblaws’ stores to its client list in July. The grocery giant had initially ordered 27,000 bars, but in the months between ordering and shipping that figure ballooned to 70,000. In the race to meet her load-in date, owner Sheena Russell sprinted to engage additional producers and suppliers.

“It’s been completely bananas,” says Russell days later. Her three-month-old daughter sleeps next to her desk. Boxes of granola bars decorate most surfaces in the office she shares with a tourism company.
“We just tripled the number of stores we’re in. Our production capacity was completely obliterated. We put on extra shifts. [Loblaws] charges you a penalty if you’re late. They don’t care if you’re Pepsi or Made With Local.”

Read the story on